Thrilling UI/UX Design Tips to Make Your Business Successful

UI/UX DesignDec 7, 2021

A top-critical aspect of developing apps and websites is creating a stunning interface for users. No matter how amazing and rich your app or web pages are, if its interface isn't user-friendly, users may not stay interesting in using the app for long and come out of the page in no time.

No matter how rich and informative your content is, bad UI/UX can easily drive the visitors away. In fact, 88% of online shoppers (as per Uxeria) don't return to websites with a bad user experience.

Unpleasing interface and experience mean the users will click back more frequently. This is considered poison in SEO if the visitors are not spending time on your blogs or pages. With so many click-backs, your website/apps hardly have any chances of sealing the top positions in SERPs.

So, regardless of your business type, we've got special UI/UX tips that will surely help you to elevate your brand.

These tips have been listed after thorough research, and these tips will bring you guaranteed success.

Tighten your seatbelts!

UX Design Tips to Elevate Your Ecommerce Business

Establishing an eCommerce business isn't a difficult task, as once consumers decide to stick with a certain supplier, it's almost impossible to change to a different vendor.

The benefits of being an active service provider are clear. It is also important to nurture critical aspects of your website, such as your platform's UI/UX design and layout. Because your website represents your brand's image, you must channel your efforts towards this goal.

To ensure a consistent build-up of your brand's image, you must revise and upgrade your store's user interface and, as a result, provide an enhanced UI/UX. Continue reading to learn how the layout and design can be detrimental to your store's performance.

The most dreadful fear is when people leave an entire page because they cannot discover something they're looking for. Search bars can be a boon for massive amounts of content. They also quickly demonstrate why built-in search capabilities are essential for a fantastic user experience.

The significance of search functions on a website is increased as content volumes increase. The more categories, product pages, etc., you have, the more important the search bar is.

If the search bar is absent, then the user can't navigate to his destination page. That clearly means a “very bad user experience.”

So, how exactly to design a perfect search bar? What all to consider?

Here you get your answer:

  • Include a text field and a clearly visible search button
  • Place your search bar in an appropriate location
  • Include the search icon
  • Size appropriately
  • Consider adding placeholder text
  • Add autocomplete
  • Hide advanced options
  • Check whether the search bar looks and functions perfectly on all devices.

A well-designed search bar allows users to arrive at their desired location swiftly. This will increase the visit time of the user and lessen the chances of bounce-backs.

02. Website Scannability

Most people don't pay too much attention to the contents of a website in their first few seconds. They check the interface first.

Just imagine you enter a webpage with a black background and light blue text.

Won’t you feel awkward? Would you really be able to focus only on content? Is it going to be 100% comfortable for you?

Certainly not!

The moment the user opens a new page and quickly goes through the interface and above the fold content, let them examine it against other pages they've visited. They’ll further explore your page only if:

  • The user interface is professional and appealing.
  • The layouts of the pages aren't shifting (There’s a special Google Update for the same.)
  • The above-fold content (including images) loads instantly when the page loads.
  • The above-fold content has quality content with no grammatical errors.

Some experts suggest it takes just 15 seconds for a person to decide whether to stay or leave the page. However, the brain usually is prepared for the crucial first impression much earlier.

Don’t depend on the general knowledge, rather use your own experience or thorough analysis.

Valuable content is a boon for your site's visibility and scalability. It also serves as evidence to show your authority as an author or service provider.

Adopting the correct format of text and the appropriate size for images can further enhance the readability of your website platform. An appealing and fresh layout can make content an effortless blend that lets the correct message come out loud and clear.

03. Interaction and Media

Videos and pictures influence customers positively. Add various images and videos that will support your content. This helps the audience evaluate all the information they have collected before making an informed choice.

Illustrations, including icons, images, banners, and infographics, hold an abundance of informational value. Use them to enhance your brand's identity and purpose as a trusted supplier.

These also keep the reader away from boredom!

Make a clear outline of your products to allow potential buyers to make an informed choice after the various angles available. Using media effectively is a problem since it risks obscuring important elements such as menus and dedicated pages.

Visuals always effectively influence the minds of customers.  UI/UX should be highly informative and appealing instead of distracting.

04. Mobile-Friendly

In 2015, Google launched a special update highlighting the importance of the website’s mobile-friendliness. Google posted this message on the  Webmaster Central Blog, explaining the critics of this update. Google very well explained what exactly a “mobile-friendly” website means.

When you are surfing on Google, you come across certain websites that are simply too heavy and not perfect to be navigated via mobile phones.

Be sure that your site does not require a lot of processing due to all media files, running scripts, and other files.

The absence of mobile speed optimisation isn't a good idea as you'll lose access to a rapidly growing audience. There are many ways the slow loading of websites on mobile devices may harm your business.

Mobile applications must show web pages within a matter of seconds. If not, you can expect visitors to abandon the app/webpage and leave. Your target should be to earn confidence from your customers, and you have a great position on the SERPs.

05. Easy Checkout Process

It's best to permit customers to check their order anytime before they check out. The contents of your customer's shopping carts must be accessible at all times. Also, with just one mouse click, the user should be able to reach any checkout stage no matter on which page he is on the website.

Mastering a smooth checkout procedure isn’t a big work of art. If you want an idea of exactly how your website’s or app’s checkout process looks, just surf through a few websites like Amazon, Flipkart, Meesho, etc.

It's helpful to have a better knowledge of the habits of your customers. Based on what they are doing and how they behave, you can tweak your procedures. You should aim to make it more convenient for your clients by meeting their expectations.

Alongside monitoring of customer behavior, proactiveness should be extended to the payment process. Every payment option should be secured, but it should not be a burden on your demand for actions. One of the most damaging elements in attracting and keeping new customers is to provide them with their preferred payment method. Be sure you include as many payment options as you can.

06. Channels to Provide Immediate Feedback

The initial feedback can help to improve communication and convert customers into loyal customers.

A few positive reviews about a product could make a difference. Customers value other buyers' opinions due to their authenticity and lack of bias in their assessment. Positive validation by user reviews is a strong incentive to support the purchase decision.

Live chats can be a great feature to add to your website/app. It can assist you in resolving issues that arise in real-time because some issues need immediate attention. Such issues include:

  • Check out process
  • Refund policies
  • Order fulfillment
  • Product tracking related inquiry

Improving the User Experience of Your Blog by Implementing a Flawless UX/UI

Optimising pages to turn website users into customers is an excellent thing. It’s harmful when website owners do not pay attention to the area where users spend most of their time on your blog!

How often have you landed on a website with a stunningly designed home page but later gotten redirected to blogs that are:

  • Unappealing
  • Difficult to read
  • Ineffective on the front of your personal experience

This is something easy to encounter almost every day, and most of the time, you react negatively, don't you?

The irony of this whole thing?

The content on these blogs is excellent!

If you have great content but your blog's popularity is low, you should consider using these tried and tested UX/UI strategies.

01. Mobile Responsive

Those who know UX design's meaning always try to improve the grounds of mobile responsiveness at first. We live in a world where you can buy auto-driving cars from your smartphone. If your website isn't responsive to mobile devices, you simply can’t compete in SERPs.

The users should be able to read and interact with the content your blog can provide. Google Analytics will show you that most of your site's visitors are on a mobile device. If so, pay close focus on the click attributes like line-heights, font sizes, and other important aspects of a mobile-friendly environment.

02. Image/Video Usage

Videos and images are interchangeable in modern media. You might want to open your images with a lightbox on click to let the user zoom in and look at the more details.

If you have a lot of images, you could consider installing a carousel lightbox that allows users to browse through the images in depth. Be sure that your blog accommodates embeddable videos within your articles.

Some tips are more of a development suggestion, but they will help ensure your blog's success. If your creativity dissatisfies you in making some attractive visuals, you can get assistance from SpaceOTechnologies specialists.

03. Read Time

No one would want to read an endless fluff in text. If you include a read-time at the beginning of your article, it will help readers determine the required time to read the entire article. Also, it provides readers with the detail and depth that the article will provide.

04. Progress Bar

No matter how excellent an article is, you'll always be thinking,"where's the end of this thing?" Humans are passionate about finishing tasks. The addition of a progress bar is a great way to improve the reader's experience by measuring the level of "completeness”. Think about adding a progress bar on your blog to increase your blog's user experience.

05. Soft/Hard Sells

Consider your content and how it works as per the buyer's experience. Are your readers willing to swipe their credit card to purchase from you, or is the person just looking for details?

Are you providing high-level information to provide the entire understanding of the business, or is it a solution-focused piece of information that takes the buyer near the bottom of the sales funnel?

If your content is high-level or top-of-the-funnel-level, think about adding some soft-sells. These may include an email subscription or some sort of download CTA. If it's a sale-oriented item, think about the possibility of a hard-sell, like an invitation to call your company or request the price. Such soft sales work great in lessening the pressure on customers, and it avoids resistance.

06. Table of Contents

The harsh reality is that most people who use websites don't bother to read everything on the webpage. They scroll. Why? We want answers to our burning questions, and we'd like them to be quick.

A table of contents can help users quickly find the content they are interested in without going through a maze of unwelcome text. If you're worried about the dimensions of the table's contents, think about a collapsible design so that it doesn't hinder users' experience.

07. Sticky Email Subscriptions

If your customers aren't quite willing to purchase from you immediately, consider requesting an email subscription that keeps them informed about similar content. Subscriptions from sticky email footers to the corner pop-ups are fantastic ways to keep readers active in your content. It will keep your brand "top of mind" when they make a purchase.

UX/UI Tips for Improving Design of a Mobile and Web Application

Research studies demonstrate that an effective UI can boost your website's conversion rate by 200%. The same applies to mobile app design as well. This is why it's crucial to ensure that your mobile and website app is appealing and functional, and user-friendly.

The most common feature of UX is that it's a one-time design created but never modified. It is outdated and isn't up to date with new trends or market requirements. This means that you're using an outdated application that's neither useful nor attractive, thus, isn't a good fit for users. Also, it cannot compete with other applications.

However, a full design overhaul can be costly and time-consuming. In this section, we’ll concentrate on improving the UX/UI design that is already in place without making major modifications. The list below contains some tremendous methods that you can use to improve the design of the UX/UI of your mobile and web application. It will help to make the design more user-friendly and make your app and you both successful.

01. Conduct Thorough Research

Conducting research is a crucial element in various aspects of our lives. For example, when students are looking for a company to write their essays, they conduct research to ensure that the company is worthy of their time and trust.

You might be wondering how research can help UX growth? Well, the answer is straightforward. You should conduct a thorough investigation of your customers. It is important to ask the right questions. You must know the topics your target audience has an interest in.

It's possible to study the way it behaves following the latest update. After that, you should figure out users' requirements and split them into primary and secondary sections.

Additionally, you must decide on the primary goal of your business. Consider what advantages you could offer your clients that no other company can.

02. Reach Elements Cohesion

Cohesion is helpful in increasing the quality of UX design. You can achieve visual cohesion by ensuring the design components follow the same visual theme.

Conceptual cohesion is possible by ensuring each content element adheres to the same subject. It is important to assign essential elements and place them carefully and strategically. They should each play their respective role.

When you've identified important functions, it is easier to remove those elements that don't contribute to achieving the primary purpose. Don't do it wrong by removing essential elements, as it could cause damage to the design.

03. Be More Simple

Simplicity was among the most prominent trends in the app and web design niche. It is likely to be a dominant feature shortly. Also, when you eliminate any unnecessary elements, you'll make it simpler to use your mobile and web application for users.

You must put yourself into the position of customers. While you browse mobile or web apps, you should take specific actions and take the exact path. If you need to clear a complex path to get what you want, you're likely to quit the application or site.

You can create the graphic elements interactive to facilitate navigation and provide more information about your business. If you don't know the procedure for making graphic elements interactive, you can contact the professionals to get assistance.

04. The More Whitespace, The Better

One of the most simple UX design tricks is to include white space. This is certain to result in UX enhancement. However, some people usually replace white space with complicated graphic solutions sometimes. If you add small white spaces, this can affect the whole picture.

By changing the accents, you'll assist your viewers in making decisions more quickly. There is no requirement to think of white space as a literal representation. It doesn't matter what it's called; it's not necessary to create space as just white colour.

You can make a space of any colour as long as it relates well to the background colour. It is possible to apply this colour to any design area that other elements are not covering, such as illustrations, text, etc.

05. Waiting Should Be More Enjoyable

Whether you are a mobile app or web developer, your job is to make the performance of your app better. The work of web and app designers is to think about the appearance that the user interface will display when loading the application.

It is important to understand that applications can be slower in certain situations. The reason can be the slow speed of your internet connection. So, it is important to ensure that users get the entertainment as they wait for the page to load.

For example, you can make Skeleton screens. They're empty pages in which information is loaded slowly, section-by-section. Skeleton screens are mockups of text, images, and other elements of content.

06. Use Testimonials as a Source of Information

One of the responsibilities you have as a good manager of a company is to take note of comments from your customers about your products. This applies to the layout of your internet application or site as well. If you don't take this action, it could mean you miss the chance to make your site more user-friendly.

To get feedback from your customers, you can include the appropriate form in your website application. You can ask various questions. For example:

  • What functions do you want to see in the next version?
  • What advice can you give us to make us better?
  • Are you willing to suggest our application to other users?
  • What would you say about our mobile and website application?

Then, you can collect feedback, analyze the results, and then evaluate them against the current trends and goals. For example, you notice that there are a lot of users having difficulty getting to a specific web page. Also, You may need to bring improvement to the navigation on your website application.

07. Create a Mobile-Friendly Application

Today, users access applications through mobile devices more frequently. Therefore, if your website application doesn’t have a good design to work on mobile phones, they won't look at your web application.

You block access to potential and new customers. So, it is essential to improve your app UI design to provide the most enjoyable mobile experience. Furthermore, your mobile-friendly application can greatly affect how it is indexed. Talk to your SEO department, and it will confirm this.

08. Concentrate on Content

The UI and UX design process majorly depend on the content. You might believe that creating content is the work of illustrators and copywriters. But, to have a successful experience, you must collaborate as a team.

Together, you'll be able to ensure that all pages are winning. Make your content sharp yet simple enough to assist users in determining what actions to take in the following. For example, you can add a touch of humor.

Text and images have a huge impact on the user experience. There is no requirement to adhere to general guidelines. Instead, it is best to adopt a specific approach to your specific audience.

If you use unnatural language for your target customers, even a simple interface and appealing pages will not help you.

FAQs About UI/UX Tips

What are the 10 Principles for a Good UI Design?

  • The status of the system is visible
  • Error prevention
  • Control of the user and freedom
  • The system-based system matches the reality
  • Standards and consistency
  • Documentation and help
  • Modern and elegant design
  • Recognition, not recall
  • Aid users in recognizing, diagnosing, and correcting mistakes
  • Efficiency and flexibility of usage

What Do You Think Are the Best UX Practices?

  • Create it to be accessible
  • Make sure the copy is clear
  • Create an online sitemap
  • Make sure it's consistent
  • Simple is best
  • Make use of simple navigation tools
  • Design about context
  • Take a test, and then repeatedly test

Conclusion

The most important aspect of UX and UI design is to make it a fully functional yet user-friendly platform. A good user experience involves getting a user to the information or resources they require without removing anything that could block their way.

While the objective is generally accepted, it is slightly difficult to attain it. If the user cannot locate something, it's not there for them. Discoverability can assist them in the search.

As entrepreneurs, we should aim to design interactivity and interfaces which are easy to understand. We can increase the chances of customers accessing and using our information and features by making the interfaces easily accessible.

These design tips for UI/UX will assist you in identifying the most important elements that help your design resonate with your intended user. They allow both you and your users to engage.

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